Kép Barbershop

Ho Chi Minh  – Vietnam

Brand Identity

Barbershop

2019

The world of barbershops, known for its timeless traditions, has undergone an impressive transformation in Vietnam, particularly in recent years. This change has brought in a diverse range of customers, including students, who are becoming more attentive to their personal appearance. In this landscape, Kép Barbershop emerged in the heart of Ho Chi Minh City, with a simple goal: delivering top-notch barber services.

 

The name 'Kép' was chosen for a special reason, reflecting the idea of duality and prominence. It embodies the concept of a pair and a key player in traditional Vietnamese drama. Collaborating closely with the Kép team, Minima Studio set out to craft an identity that combined the nostalgia of classic barbershops with a fresh, youthful twist. The heart of Kép's visual identity is a custom-designed wordmark that brings together classic lettering with modern diagonal cuts. The accent mark above the 'e' splits into two, cleverly echoing the 'double' idea in Vietnamese culture. The letter 'K' takes center stage, becoming a symbolic mark. Accompanying this is a set of unique patterns, coupled with a fresh color palette featuring the timeless duo of black and white, enhanced with vibrant hues. The iconic 'K' emblem, versatile in its applications, makes multiple appearances to underline the brand's individuality. The combination of these elements, thoughtfully arranged across different layouts, infuses Kép's identity with an energetic yet refined appeal, setting it apart from the rest.

kep barbershop brand identity
kep barbershop brand identity
kep barbershop brand identity
kep barbershop brand identity
kep barbershop brand identity
kep barbershop brand identity
kep barbershop brand identity
kep barbershop brand identity
kep barbershop brand identity
kep barbershop brand identity
kep barbershop brand identity
kep barbershop brand identity
kep barbershop brand identity
kep barbershop brand identity
kep barbershop brand identity
kep barbershop brand identity
kep barbershop brand identity
kep barbershop brand identity
kep barbershop brand identity
kep barbershop brand identity
kep barbershop brand identity
kep barbershop brand identity

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