Buon Me Thuot – Vietnam
Brand Identity, Packaging
Ms. Thu Hien enjoys making cakes in free time and that becomes her greatest passion over years. She opened U’s Kitchen Authentic Bakery in 2012 and the name was from her beloved nickname – Ú. Since then, U’s Kitchen has provided delicious fresh baked cakes everyday in Buon Me Thuot city.
The brand U’s Kitchen has the characteristics of fun, friendliness and enthusiasm. Therefore, we design the logo with the cartoon style to bring a cool and lovely feeling. Color palette comes from natural baked bread. Bold and colorful typography is used widely within the identity while detail is also noticed carefully. These elements are combined in consistent designs to show a young, happy but professional image to the customer.