U's Kitchen

Buon Me Thuot – Vietnam

Brand Identity, Packaging

Retail

2017

Ms. Thu Hien enjoys making cakes in free time and that becomes her greatest passion over years. She opened U’s Kitchen Authentic Bakery in 2012 and the name was from her beloved nickname – Ú. Since then, U’s Kitchen has provided delicious fresh baked cakes everyday in Buon Me Thuot city.


The brand U’s Kitchen has the characteristics of fun, friendliness and enthusiasm. Therefore, we design the logo with the cartoon style to bring a cool and lovely feeling. Color palette comes from natural baked bread. Bold and colorful typography is used widely within the identity while detail is also noticed carefully. These elements are combined in consistent designs to show a young, happy but professional image to the customer.

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U's Kitchen brand identity and packaging design 11
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U's Kitchen brand identity and packaging design gif
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U's Kitchen brand identity and packaging design 10
U's Kitchen brand identity and packaging design 10
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U's Kitchen brand identity and packaging design 16
U's Kitchen brand identity and packaging design label on jar
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U's Kitchen brand identity and packaging design 14
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U's Kitchen brand identity and packaging design
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