Vi Lanh Kimchi

HCMC – Vietnam

Brand Identity, Packaging

Food & Beverage

2020

Kimchi – the world famous Korean food is now produced under a new local brand Vị Lành in Vietnam. Vị Lành means ‘good taste’ and they want to deliver the best kimchi by using fresh Vietnam-planted ingredients and traditional method from Korea.


When it comes to the brand identity, we find ideas from the nature – one of their main values. We’re interested how the vegetable has geometric structures that build their body. The logo is designed from those life-lines. The packaging is a story of traditions. Based on the character set of Korean, we develop a new style of handwriting Latin letters. These letters are used to create product names and labels. Illustrations are also watercolor-drawn as this type of art is very popular in Asian countries including Vietnam and Korea.

Vi Lanh kimchi inspiration
Vi Lanh kimchi logo design
Vi Lanh kimchi type design
Vi Lanh kimchi product illustrations
Vi Lanh kimchi 3 types of label design
Vi Lanh kimchi label on product
Vi Lanh kimchi label on product 2
Vi Lanh kimchi product label close-up
Vi Lanh kimchi 3 types of label
Vi Lanh kimchi 3 types of label on products 4
Vi Lanh kimchi 3 types of label on products
Vi Lanh kimchi 3 types of label on products 3
Vi Lanh kimchi label on product front and sides
Vi Lanh kimchi product label close-up 2
Vi Lanh kimchi 3 types of label on products 8

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